Purposes, Responsibilities and Duties
The Chief Marketing Officer is responsible for the managing of the marketing planning process, which involves data gathering and analysis of various audiences on the effectiveness of the Food Bank’s marketing activities, developing strategies and tactics to improve the delivery of key messages and collaborating with other members of the senior leadership team to produce a “Marketing Dashboard” that tracks progress against marketing goals.
The Chief Marketing Officer is responsible for working with research firms to conduct research about the Food Bank’s brand, summarize findings, and make branding recommendations to the senior management team. The Chief Marketing Officer collaborates with other members of the senior management team to discuss insights gleaned and to develop an annual action plan to improve the effectiveness of branding strategies. The Chief Marketing Officer is also responsible for protecting and promoting the brand at all times, and analyzing how any proposed initiatives will affect the Food Bank’s brand position, and ensuring that the Food Bank’s materials, media, facilities and vehicles support its branding.
III. Media Relations and Sponsorships
To achieve its strategic goals, the Food Bank is in a continual “campaign mode” to tell its story. This requires aggressive, proactive outreach to local media, producing robust media coverage that supports the Food Bank’s message and agenda. The Chief Marketing Officer is responsible for managing a media relations strategy that prioritizes media, messages, and audiences, and arranges media briefings and other outreach and leverages media relationships to support the strategy.
The Chief Marketing Officer may be called on periodically to serve as spokesperson for the Food Bank at formal interviews, meetings and other community events.
IV. Internal Communications
The Communication and Marketing team serves as a full service, integrated marketing and communications department supporting all of the Food Bank programs.
The Chief Marketing Officer is responsible for guiding a team that manages internal messaging, graphic design, photography, video, archives, the the Food Bank website and social media in support of the Food Bank’s diverse programs. Examples include writing and producing the annual report, creating fact sheets, flyers, brochures, and other marketing collateral, arranging media interviews and briefings, writing speeches and news articles..
V. Government Affairs/Advocacy
This area is responsible for developing and implementing the Food Bank’s policy agenda at the federal and state level. This includes advocacy, policy and government affairs efforts to promote governmental policies, initiatives and programs which contribute to the well-being of low-income persons and strengthens the Food Bank’s mission.
The Atlanta Community Food Bank is a non-profit organization supplying food and non-food products to over 600 programs in metro Atlanta and North Georgia.
The purposes of this role are to provide leadership and strategic direction to the Marketing and Communications function. This includes, but is not limited to, developing strategic and tactical plans for both internal and external Communications, Market Research and analysis, Media Relations and Media Sponsorships, Social Media, internal and external Branding, managing the Food Bank website as well as graphic design. In addition to developing strategic plans for the aforementioned functions, this executive level position also leads and develops a team that provides products and service to the Food Bank staff. This position is accountable for setting goals and objectives for the team and providing resources and coaching to ensure such goals are met. The Chief Marketing Officer will report to the Executive Director, CEO.
Other Characteristics Desired